New River Purple Bougainvillea Shrub

Bold, Brilliant Purple Blooms All Season Long

Who Else Wants Colorful Plants All Year?

Imagine rich purple color brightening your landscape—even in winter. The New River Purple Bougainvillea Shrub blooms repeatedly throughout the year in warm climates, delivering vibrant pops of color when you least expect them. And when it’s not in full bloom, you’ll still enjoy its dense, lush green foliage. While bougainvilleas may briefly drop leaves during cooler weather, they’re often considered evergreen in mild climates.

Did You Know the Color Isn’t from the Flowers?

Those vivid violet “blooms” aren’t flowers at all. The intense color comes from triangular purple bracts that surround clusters of tiny, creamy white, star-shaped flowers. This eye-catching foliage is what gives New River its bold, show-stopping appeal.

Coastal Gardeners, Take Note

Also known as the Palm Beach Purple Bougainvillea, New River thrives in sandy soils and tolerates salt with ease. It’s an excellent choice for coastal landscapes, where its deep purple color creates stunning contrast against bright sand and seaside surroundings.

A Versatile Shrub with Endless Possibilities

Grown as a shrub, New River Purple Bougainvillea is perfect for hedges, borders, and foundation plantings. Keep it neatly trimmed for a structured look, or let it grow more freely for a lush, tropical feel. It can also be grown in containers and shaped for patios, entryways, or even trained into a compact tree form.

One of the Easiest Ornamentals You’ll Ever Grow

All this shrub asks for is full sun and occasional deep watering. Drought tolerant once established and highly adaptable, it’s a low-maintenance way to add dramatic color to almost any sunny space.

Wildlife Will Love It, Too

Butterflies and birds are drawn to its vivid color and nectar-rich blooms, while the dense foliage offers shelter and nesting opportunities.

Bring bold color and tropical charm to your landscape with the

New River Purple Bougainvillea Shrub

—a vibrant, reliable standout you’ll enjoy season after season.